Augmented reality (AR) is a word for a live direct or indirect interpretation of a physical real-world environment whose components are merged with the essential computer-generated imagery.
The growth is usually in real-time and in the semantic framework with eco-friendly components, like for example sports scores on TV through a match.
Image Source: Google
With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable.
The iPhone program for this technology is currently available for download in the iTunes store, so it's possible to envision the potential that this has for the future, and it is not only property which will benefit.
Any company can and will profit from this technology, let us imagine that you are walking down a road looking for a fantastic spot to eat, you maintain your cell phone so the display reveals what is in front of you.
There is 1 lesson in this for the real estate business, do not get left behind, be certain that you keep up with the advancements and new technologies like this as it evolves. Your future might be depending greatly on it.