Agricultural marketing involves in its simplest form the buying and selling of agricultural produce. Agricultural marketing consists of all of the functions and services utilised in moving the commodities from the manufacturer to the last consumer.
It features not just the physical motion to the place where the item is wanted but also putting it into the shape and amount is desired and getting it ready in the time it is wanted. If you want any guidance and consultancy we have found one for you so just browse the link https://agresource.com/subscriptions/.
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Here are the few steps in which the marketing works in the modern world, the agricultural produce must undergo a set of transfers or exchanges from one hand to another before it eventually reaches the customer.
This is achieved via three major marketing purposes namely
Constructing (Concentration)– Concentration pertains to the operations concerned with the meeting and transportation of produce from the area to some common assembling region or the market.
Preparation for consumption( processing) — The produce could possibly be marketed, as obtained from the area, or may be washed, graded, processed and packaged either by the farmer or village retailer before it’s carried to the marketplace. Some of this processing is essential for the conservation of quality.
Distribution (Dispersion)– It involves the operations of whole retailing and selling at various points. By a series of indispensable adjustments and equalizing purposes, it is the job of distribution system o match the accessible supplies together with the present demand.